AI Transparency

At SKØN Skincare, transparency matters.

SKØN Skincare is built on craftsmanship, care and the belief that beauty should feel considered, honest and personal. Many of our products are handmade in small batches in our own production, where we work closely with formulations, textures, ingredients and every detail that goes into the final product.

At the same time, we are open to the possibilities of the future.

We use artificial intelligence as a creative tool in selected visual content, including certain campaign images, mood imagery and illustrative model visuals. These images are created to communicate atmosphere, inspiration and the feeling behind a product — not to replace real people, real skin or real life.

Where AI-generated visual content is used, we aim to make this clear. We believe that technology should be used with honesty, curiosity and responsibility. 

For us, embracing new tools does not take away from craftsmanship. It allows us to explore ideas creatively and efficiently, while continuing to invest where it matters most: in product development, ingredient quality, handmade production, collaborations with real people, creators and influencers, and the ongoing development of SKØN Skincare.

Our products are made for real skin, real routines and real people. That will always remain at the heart of what we do.

We also take a thoughtful and critical approach to AI. We do not wish to create misleading content, impersonate real people or use deepfake technology in a way that could cause confusion or harm. We continuously consider how and when AI is appropriate to use, and we choose transparency over illusion.

We believe the future of beauty can hold both innovation and humanity.

Technology and craftsmanship do not need to exclude one another. Used responsibly, they can support each other — allowing us to create more, invest more deeply in what matters, and keep building SKØN Skincare with care, integrity and imagination.

Please note: Selected campaign and illustrative images on this website may be created with artificial intelligence. Product information, product claims and product imagery are always presented with care and should not be confused with AI-generated creative visuals.